When Apple and Google launched their own augmented reality (AR) software development kits (SDKs) in 2017, the AR ecosystem changed. Giving software developers tools to develop AR experiences gave brands,...
Continue Reading
Augmented reality (AR) feels like it’s on the verge of widespread consumer adoption – and this should excite us! According to eMarketer, nearly 69 million Americans…
IMAGE SOURCE: Magic Leap Just in time for the NBA playoffs, Magic Leap has launched a really cool NBA application with some fun features in partnership with the NBA and...
Continue Reading
In the digital age, how does a business engage people offline in a meaningful way – especially at a time when attention spans are shorter, and your customers are probably...
Continue Reading
IMAGE SOURCE: atap.google.com/soli/ Project Soli is back! As reported recently in The Verge, Google recently gained federal approval to move forward with the development of a technology, code-named Project Soli, that...
Continue Reading
Two years ago, Apple made a commitment to augmented reality (AR) with the release of ARKit, which made it possible for developers to create AR…
I recently had the opportunity to visit Paris for some client work. Over the weekend, I enjoyed a lot of what Paris offers: unbelievable food, even better wine, and captivating...
Continue Reading
Magic Leap was recently the subject of a scorching article by Brian Merchant of Gizmodo, “The Magic Leap Con,” which dismissed the company as an overhyped vaporware vendor. He’s neither...
Continue Reading
Recently Facebook confirmed that the world’s largest social media platform is building augmented reality glasses, a move that extends Facebook’s reach into consumer hardware. To say the least, Facebook has...
Continue Reading
Facebook is on a parallel path with Apple to help the world adopt immersive reality. Although their areas of focus are different, their approaches are…
