On April 28, Facebook announced quarterly earnings that clobbered analysts’ expectations. The company put up enviable numbers by any measure, including remarkable increases in revenue,…
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We are experiencing a mindset shift with the way we uncover ideas that deliver on ROI for immersive reality. Innovation does not start with the…
Crises lead to behavioral change, both short-term and long(er) term. Today’s temporary response to disruption can become tomorrow’s new norms or even habits. Those behavioral…
I recently had the opportunity to visit Paris for some client work. Over the weekend, I enjoyed a lot of what Paris offers: unbelievable food, even better wine, and captivating...
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Facebook is on a parallel path with Apple to help the world adopt immersive reality. Although their areas of focus are different, their approaches are…
Most CMOs I know have heard about the 70/20/10 rule of marketing. This time-honored rule suggests that executives invest 70 percent of their marketing budgets into mainstream activities that generate...
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If 2017 was the year that immersive reality became a mainstream business story, then 2018 is the year immersive reality will become a more strategic element of corporate growth. Immersive...
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Virtual reality (VR) didn’t exactly overwhelm CES 2018. While voice-based products such as Amazon Alexa flexed their muscles in cars, homes, and everywhere in between, VR demonstrations struggled to demonstrate...
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It is clear to me from my conversations with clients and colleagues that immersive realities such as augmented reality (AR), mixed reality (MR), and virtual reality (VR) hold tremendous potential....
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If you believe virtual reality is a futuristic concept limited to gaming, you weren’t at the 2017 Oculus Connect conference in San Jose October 11-12. At Oculus Connect, the Facebook-owned...
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