We are experiencing a mindset shift with the way we uncover ideas that deliver on ROI for immersive reality. Innovation does not start with the…
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Why Tech Firms are Developing Augmented Reality Headsets If it seems to you that technology firms are racing to create augmented reality (AR) /mixed reality…
Image Source: Microsoft Immersive reality experiences such as augmented reality, mixed reality, and virtual reality continue to gain inroads as practical tools for performing complex…
IMAGE SOURCE: Magic Leap Just in time for the NBA playoffs, Magic Leap has launched a really cool NBA application with some fun features in partnership with the NBA and...
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Two years ago, Apple made a commitment to augmented reality (AR) with the release of ARKit, which made it possible for developers to create AR…
Magic Leap was recently the subject of a scorching article by Brian Merchant of Gizmodo, “The Magic Leap Con,” which dismissed the company as an overhyped vaporware vendor. He’s neither...
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Microsoft keeps proving that it’s a leader time and again even if the company doesn’t always get the kind of recognition that the FAANG (Facebook, Amazon, Apple, Netflix, and Google)...
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If 2017 was the year that immersive reality became a mainstream business story, then 2018 is the year immersive reality will become a more strategic element of corporate growth. Immersive...
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It is clear to me from my conversations with clients and colleagues that immersive realities such as augmented reality (AR), mixed reality (MR), and virtual reality (VR) hold tremendous potential....
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