Product designers know that building prototypes is a useful way to test a product idea. But how polished should the prototype be? Can you use paper for the design, or...
Have you ever designed and developed products for users who are very different from you? That’s the rhetorical question Sumier Phalake, a design leader for Google Station, asked to kick...
It’s hard to believe that not long ago some analysts were asking whether the world was really ready for voice-based products. No one is asking anymore. The 2018 Consumer Electronics...
It is clear to me from my conversations with clients and colleagues that immersive realities such as augmented reality (AR), mixed reality (MR), and virtual reality (VR) hold tremendous potential....
Any forward-thinking business must master the challenge of leveraging emerging technologies such as immersive reality and conversational AI to deliver customer-centric experiences while managing risk. One of the ways organizations...
If the only thing more expensive than good design is bad design, then the only thing more heartbreaking than bad design is design that fails to achieve the right market...
WeChat, QR codes, and touch displays: they’re all an essential part of the consumer's omnichannel experience in China, the world’s largest retail market. Recently while on a business trip to...
Champions of the minimum lovable product have a reason to celebrate with the publication of Lovability by Brian de Haaff, CEO of Aha! As Brian discusses in a recent post,...
Executives who have been in product development long enough probably have heard of the minimum viable product (MVP) and might even have incorporated the concept into their work. In recent...
Part 3: Taking MVP to the next level This post is the third in our three-part series on how to launch digital products efficiently. Check out parts 1 and 2...