Product designers know that building prototypes is a useful way to test a product idea. But how polished should the prototype be? Can you use paper for the design, or...
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Have you ever designed and developed products for users who are very different from you? That’s the rhetorical question Sumier Phalake, a design leader for Google Station, asked to kick...
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It’s hard to believe that not long ago some analysts were asking whether the world was really ready for voice-based products. No one is asking anymore. The 2018 Consumer Electronics...
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It is clear to me from my conversations with clients and colleagues that immersive realities such as augmented reality (AR), mixed reality (MR), and virtual reality (VR) hold tremendous potential....
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Any forward-thinking business must master the challenge of leveraging emerging technologies such as immersive reality and conversational AI to deliver customer-centric experiences while managing risk. One of the ways organizations...
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If the only thing more expensive than good design is bad design, then the only thing more heartbreaking than bad design is design that fails to achieve the right market...
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WeChat, QR codes, and touch displays: they’re all an essential part of the consumer's omnichannel experience in China, the world’s largest retail market. Recently while on a business trip to...
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Champions of the minimum lovable product have a reason to celebrate with the publication of Lovability by Brian de Haaff, CEO of Aha! As Brian discusses in a recent post,...
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Executives who have been in product development long enough probably have heard of the minimum viable product (MVP) and might even have incorporated the concept into their work. In recent...
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Part 3: Taking MVP to the next level This post is the third in our three-part series on how to launch digital products efficiently. Check out parts 1 and 2...
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