In recent weeks, some of the world’s most prominent businesses have been in the news because of their commitment to making customer experience the center of their success. For example:...
Continue Reading
TikTok, the popular short-video app, is getting more serious about advertising. TechCrunch reports that TikTok is testing sponsored video ads that direct users to advertisers’…
Here it is: Ask “why?” often. Why ask why? It’s a powerful question for multiple reasons. Why brings understanding, purpose, and motivation. How? Why unlocks valuable information from customers, clients, and...
Continue Reading
